High Tech Public Relations: Happy 25th Birthday

High tech public relations: Happy 25th birthday

by

Wendi Rogers

Public relations was born over a drink at a swanky NYC nightclub on 50th Street in the 1930s. Strategy: Alluring debutantes were posed and photographed with their heads thrown back in glee, cigarettes dangling from their fingertips, selling glamour to entice the part of the public – women — who didn’t smoke. It worked. The gossip columnists went gaga and ran back to their typewriters and a 2 AM deadline. Sales shot up.

[youtube]http://www.youtube.com/watch?v=5k99mBTtW-4[/youtube]

PR was a man in a teddy bear costume at a 1950s auto parts trade show. He was the mascot on the logo for a muffler company, his photo taken with his huge paw around traveling salesmen who stopped at the muffler company’s booth. (I have a photo for every year my father attended the show. My father aged over a series of photos but the giant teddy bear always remained the same.) Tech public relations was born over a cup of coffee in a SFO caf?. A journalist and an MIT engineer decided to ditch their day jobs. They put up a shingle and started talking to the papers and the public about the tech companies sprouting on a spot on the map in a farming area that became Silicon Valley. In an industry that started with testimonials on soap powder and ribbon cutting and WOM (word of mouth), turned into thousands of high tech public relations agencies in California, Texas, Chicago, New York and everywhere in between, then jumped across the pond to London, where tech public relations happened over drinks and cigarettes. Instead of debutantes, tech public relations was the new chic: enterprise software, apps, servers, security, consumer electronics. And green tech, and medical devices and mobile. Hollywood had Marilyn. The tech world had IBM. The big shots in PR saw a growth industry and spun off – and are still spinning off – tech divisions. Some of them got hungry and waltzed into off markets and snapped up all the little tech PR shops so that they could control the entire tech PR scene. In one country, a major U.S. PR agency gobbled 49 competing boutique tech PR agencies. Public relations is such a hot commodity that the major advertising agencies are going into tech PR too. Then there was the specialization scramble. If there were enough clients – maybe 2-3 – in a specific sector, an agency could claim this was their niche. Most backed off because a niche means that one client’s tech could bump into another and raise conflict of issue issues, the bane of an agency’s life. The cardinal rule: “A bird in the hand is worth two in the bush.” The London boutique agencies tried to convince themselves while convincing potential clients that their agencies had Chinese walls. Germany stepped in, Spain, France, a sprinkling in Scandinavia. Italy is still trying to catch up. (You can’t be a tech nation if only 4 percent of your population speaks English. On the other hand, they look so good while they’re speaking Italian.) South Africa is solid, and the rest of Africa is slowly catching up. China? What started with a handful of tech PR agencies is now a growth industry. India went from two high tech PR agencies to dozens in less than two years. Japan makes cars but their tech scene and high tech PR are locked inside a language bubble and they’re still trying to figure out what tech marketing and PR is all about. The heyday, when anyone anywhere with an idea and maybe, just maybe a patent, with a lawyer right behind him (the hers are still catching up), contributed to the high tech PR crescendo. The last two notes were “ta-da” before the bubble burst. From a green pea farm field grew Google, and venture capitalists and their pricey one-week yacht vacations, from a shingle came enough shingles to cover the San Francisco Bay Bridge, and now the new terminology as tech PR agencies hire “engagement officers” to scoop up Twitter, Facebook and LinkedIn. Tech PR is still a growth industry. Employees leave their brand name agencies, open their own high tech PR operations and wait for the next tech swing forward. The only thing that’s changed is PR took the cigarettes out of debutantes’ fingers, replaced the debutantes with super models and actresses, and shoved a bottle of designer water or vodka into their hands. The coffee became Starbucks and the journalist and the MIT engineer? They retired and their children graduated with phones firmly implanted in their fingertips.

Joan Weinberg is an expert on

High Tech PR

and she has run her own

Agency Search

firm since 1999.

Article Source:

ArticleRich.com

Food with cancer-causing dye recalled in Britain

Saturday, April 30, 2005

The British Food Standards Agency (FSA) has announced a recall of foods containing banned dyes which increase the risk of cancer. The food products were sold at the Tesco, Waitrose, and Somerfield supermarkets.

A Bristol company called “Barts Spices” found the illegal Para Red substance in their Barts Ground Paprika, which was sold in 48g and 46g jars with a “Co-op” label. The batch codes on the affected products are 5032 and 5089 (expiration Dec 2007), and 5075 (expiration February 2007).

Tesco also found that their 130g package of BBQ rice cakes (expiration November and December 2005) contained both Para Red and Sudan I.

“It would be very prudent to assume that it could be a genotoxic carcinogen,” FSA scientific advisers told reporters.

“As a company committed to supplying only the very finest quality food ingredients, we took the immediate decision to withdraw our ground paprika spice from all outlets selling the product and advertised a product recall in the national press,” a Barts Spices spokesman said in a statement.

Sudan I is only authorized for industrial use to colorize petroleum products, such as shoe polish. Para Red and Sudan I are banned under the British Colours in Food Regulations of 1995.

Britain last went through a major food recall in February, when Worcester Sauce was found to contain chili powder dyed with Sudan 1.

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NZ Sky TV customers to get refund for satellite failure

Saturday, April 1, 2006

On Thursday night, a failure of the Optus B1 satellite affected the Sky Pay TV network and also caused a blackout of other satellite-based systems. Sky TV subscribers will get a refund for the inconvenience.

The satellite was down from Thursday evening to Friday morning. It also covers international emergency service and air traffic coordination. However, thanks to backup services, no serious effects were caused.

Satellite experts and astronomers questioned Sky’s explanation that the solar eclipse had hampered attempts to get the service back up and running – the eclipse happened nearly 24 hours before the outage, and thus the satellite should have been in a different area of the sky. A spokesman of Sky TV said the problem occurred because the eclipse happened at the moment the sun was required to charge the satellite’s batteries for a routine realignment.

The pay TV company is considering paying compensation to advertising customers as well.

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Priests jailed for $8.6 million theft

Wednesday, March 25, 2009

Two Roman Catholic Church priests in the United States, were sentenced to prison for theft. They were convicted of stealing over US$8 million from St. Vincent Ferrer Catholic Church in Delray Beach, Florida.

Retired Monsignor John A. Skehan and Reverend Francis B. Guinan were accused in 2006 of misappropriation of funds from the church collection plates and church bequests.

Judge Jeffrey Colbath handed down the sentence on Skehan who received 14 months in prison followed by seven years on probation. He plead guilty in January 2009 to grand theft of over $100,000. The defense, prosecutors and Diocese of Palm Beach had requested probation for Skehan, who is 81 years old. Skehan has paid back $750,000.

“The court finds the defendant is not merely sorry because he got caught, but is truly shameful, embarrassed and remorseful,” Judge Jeffrey Colbath said. “The crime of the defendant was pure greed unmasked. There was not a shred of moral necessity to excuse the defendant’s crime.”

Circuit Judge Krista Marx sentenced Guinan who received four years in prison and was found guilty of theft of just under $100,000.

“No matter how many good works you have performed in your many years as a priest, your legacy will always be one of thievery and deceit,” Judge Krista Marx said.Skehan had invested in a Co. Clare cottage, a Co. Kilkeeny pub, and two penthouse condominiums. As well as real estate he had purchased a collection of gold coins worth around $300,000. Both priests had embarked on gambling holidays and real estate ventures.

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100% Free Dating—The Pros And Cons

Submitted by: David V B

So you see an ad for a dating site—and you get excited. It says quite clearly that the site is free, which makes it great for those without credit cards…but there are a few pros and cons to every endeavor and unfortunately, dating sites have their own. So what do you need to know about 100% free dating?

Cons:

First of all, let’s examine the cons. For one, teenagers have easy access to free dating sites. Not always with their proper age stated (since most dating sites won’t allow it). You can look at it anyway that you want, but it’s normally a bad thing. Most of the time, the teenagers are there in an attempt to gain things such as phone cards in exchange for pics. If you doubt the person’s age in any way, shape or form, then completely ignore them. The last thing that you need is to get in trouble when you find out their real age.

[youtube]http://www.youtube.com/watch?v=9SzJt-kg_ak[/youtube]

Next, you also have to understand that this gives access to some unsavory characters as well. Keep in mind that this is also true of paid dating sites—a 100% free dating site isn’t necessarily going to be worse because of better access. They just have the same problems as paid dating sites. Keep this in mind as you create your profile.

Pros:

There are LOADS of pros to using a 100% free dating site—you just have to know what you’re doing. First of all, you can connect quickly and easily with those around the world. A credit card isn’t nearly as common as you might think in some parts of the world. This gives you access to a wider selection of people and allows you to learn about them culturally as well as emotionally.

Next, you also are able to talk to a wide variety of people—and you don’t have to worry about who the website “matches” you with. Sometimes opposites attract! Keep this in mind as you search for dates.

You’re also able to find people locally, in addition to those across the world. You get not only one experience, but many.

You don’t have to deal with the face to face rejection of real life dating. Instead of the painful “It’s not me…”, you just have to stop contacting them. It’s less personal and a lot less hurtful.

It widens your horizons. People may be looking for certain traits in a mate that they didn’t know you had. It’s a lot easier to show off your soft side online than it is in real life.

Take your time when exploring a new site. You may not realize it, but different groups tend to lean towards certain sites. You may find that there aren’t many people looking for a serious relationship on one site while there are plenty looking for misses or mister right. Once you have an idea of what people are looking for on the 100% free dating site, you’re good to go out there and get searching!

About the Author: 100% Free Online Dating and matchmaking service for singles. For more details visit

cupidport.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=749828&ca=Dating

Iraqi elections kept low-key, but secure, in Paris

Saturday, January 29, 2005

Fourteen countries outside of Iraq have been selected for the installation of polling stations for the Iraqi National Assembly election. Among these, Paris, capital city of France, will welcome voters from France, Belgium, and Switzerland.

While the event has not been kept secret, the French government and media have been quite discreet about it. The polling station has been installed in an unused elementary school in a calm residential neighbourhood of the XIIIe arrondissement, without fanfare. Most inhabitants are not even aware of its presence – that is, until they notice the unusual deployment of police and come across the posters written in French and Arabic. Despite the discretion, the sight of police guarding a polling station is striking in a country where elections are a calm affair on a Sunday, and polling stations, most of which are installed in schools, are only noticeable because of the official billboards carrying the candidates’ posters.

Security measures have been taken – metallic barriers prevent parking in and around the front and back entrances to the station, and CRS riot police with bulletproof vests guard the entrances.Still, overall, the security measures remain limited. Traffic flows in the street, passers-by freely walk in front of the station entrance, no display of heavy weapons. This contrasts with the use of military troops and deployments of gendarmes mobiles that France used in its Vigipirate anti-terror plan following the Islamist terror bombings that it suffered in 1995, or the typical security measures kept around possible terror targets such as the embassies of Israel and the United States of America. This time, military cars and a handful of soldiers were seen in the morning, but were gone in the afternoon.

This article features first-hand journalism by Wikinews members. See the collaboration page for more details.
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.
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Outsourcing It Services In Boulder

byAlma Abell

Small businesses and start-up organizations rarely have the funding needed to have an on-site 24 hour IT department. This often means that many companies are struggling to do the best they can with what they have and rarely are able to capitalize on the opportunities the technology they own is capable of performing. When problems occur, their decision to save money by fixing the issue themselves often leads to added expenses and even more costly downtime.

The fact is, almost no one is capable of running the IT end of a business except an IT professional. Understanding how to navigate a computer or the Internet does not make a person an expert on how these systems work or how to set up networks, telecom systems or interfaces.

If the words “Server Virtualization” are both identifiable words to you, but seem to make no sense when spoken together, you need assistance from a company that can help you to understand.

But why pay someone a full time salary to manage your IT Services when there are businesses dedicated to providing this service and are available 24-hours a day to help? IT Services in Boulder can help you to make the most out of your business and the technology you have invested in, find solutions that will save you time and money and keep you operating without interruption every day.

They can help with the setup of new systems or maintain the existing equipment and systems you already have in place. Outsourcing may have a bad reputation in some instances, but here it makes it possible for a small company to compete equally with larger businesses and use their savings to help their company grow.

IT Services in Boulder are the best answer for technology related questions. They are perfect for any size company, large or small, regardless of the industry they work in. If you are struggling to maintain the payroll for a full IT team of your own or you are attempting to set up systems you really do not understand, look into outsourcing to see what benefits it holds for you.

Visit website to know more.

Alzheimer’s disease reversed in mice using caffeine

Monday, July 6, 2009

Two studies published in the July 2009 issue of the Journal of Alzheimer’s Disease point to caffeine as reducing beta amyloid, a protein that in sticky clumps called senile plaque is a sign of Alzheimer’s disease.

Researchers had 55 mice who were genetically altered and exhibited memory loss at age 18 to 19 months (close to about age 70 in a human). Half the mice received the equivalent of five 8 ounce cups of regular coffee a day or 500 milligrams, about the same as in two cups of specialty coffees like Starbucks, in their drinking water. This half of the mice recovered and had memories as sharp as older mice who did not have dementia.

“The new findings provide evidence that caffeine could be a viable ‘treatment’ for established Alzheimer’s disease, and not simply a protective strategy,” said Gary Arendash, PhD, a University of South Florida neuroscientist with the Florida Alzheimer’s Disease Research Center and a lead author of a study. “That’s important because caffeine is a safe drug for most people, it easily enters the brain, and it appears to directly affect the disease process.”

The researchers hope to begin human trials based on their two months work in mice. Neil Hunt, CEO of the Alzheimer’s Society said, “[M]uch more research is needed to determine whether drinking coffee has the same impact in people. It is too soon to say whether a cup of coffee is anything more than a pleasant pick me up.”

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